Performance Perspectives Blog

Corporate logos and their hidden meanings, including TSG’s

by | Nov 20, 2015

tsg logo 2

The General Knowledge page on Facebook has a link to a online article on corporate logos, which I found quite interesting. I’ll share two here.

I think Coke is the most recognized brand in the world; their hidden symbolism wasn’t even known to them!


coke 2

I asked Patrick Fowler to pass this along to some of our friends and clients in Denmark.

I’m Roman Catholic, but found the hidden symbolism in the Presbyterian Church’s logo quite intriguing; I passed it along to my priest:

Presbyterian Church 1

Presbyterian Church 2Here they are:

Presbyterian Church 3

TSG’s corporate logos

TSG’s corporate logo (see above) has symbolism, too!

As you might guess, the “S” in the box represents the “S” in Spaulding.

tsg sBut notice the line that slashes through it. It transforms the “S” into a dollar sign: $. Since we support the investment industry, having a sign for money in our logo made sense, and so we leveraged the “S” to do just that.

Our firm’s secondary or service logo also provides some symbolism:

tsg services

There’s really no hidden meanings here, as we label each of the rectangles within the logo: we wanted something that neatly summarized our services. We can, and have, broken out the individual sections for some of our promotions and other uses.

TSG’s Verification logo

We love logos, and use them for many things. We believe we’re the only verification firm with a logo to denote verification:

TSGVerified_logo_final (use 1.0)

Our verification clients are permitted to use the logo with their materials, if they so choose. We use the logo in our verification reports.

TSG’s Software Certification logo

One of the services we offer is software certification. And we have a logo for that, too!


It appears on our certification reports, and we allow firms whose software has been certified to use this logo, too.

The symbolism within both the verification and certification logos is pretty clear: the check mark indicates success or passing.

I think you’ll like the General Knowledge’s link to corporate logos. Like me, you’ll probably see some you’re not familiar with and others for which you’ve never noticed what’s hidden within them. Interesting stuff!



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