Demystifying the Interaction Effect

$25

Damien Laker wrote an interesting article (Laker, 2000) a few years back where he discussed the attribution effect known as interaction.  This article will go beyond Damien’s and shed further light on what this term means, why it should be shown, and why it may be much larger than we might expect or want it to be.

Author: David Spaulding

Damien Laker wrote an interesting article (Laker, 2000) a few years back where he discussed the attribution effect known as interaction.  This article will go beyond Damien's and shed further light on what this term means, why it should be shown, and why it may be much larger than we might expect or want it to be.

 

Demystifying the Interaction Effect

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