The current issue of New Jersey Monthly Magazine has a “shore guide,” which ranks New Jersey’s beaches. And so, it’s not unreasonable to expect someone to ask, “what’s the best beach?” But the magazine doesn’t say, nor should they, for the “best beach” will depend upon what you’re looking for in a beach. The magazine does offer the best:

• Family Fun Beach (Point Pleasant)
• Family Quiet Beaches (Stone Harbor, Bay Head & Sea Girt)
• Secluded Beach (Strathmere)
• Boardwalk (Ocean City)
• Nude Beach (Gunnison Beach, Sandy Hook)
• Gay-Friendly (Asbury Park)

and more, but not a single “best beach.” 

And so, what does this have to do with performance software?

We are often asked “what’s the best performance system” or “what’s the best attribution software,” but it always comes down to what your needs are; what you’re interested in; what you require. There is no single “best system.”

Just as vacationers are interested in certain attributes for the beach they’re going to spend time at, software users, too, have certain requirements which need to be taken into consideration.