While “risk” seems to be a more commonly found topic in the Wall Street Journal, I was pleased to see this advertisement appear in this past weekend’s edition. First, it’s wonderful to see a focus on diplomas, especially for inter-city children; as a former “inter-city” child myself (though we didn’t use the term in the ’50s and ’60s), I have an appreciation for such achievements.

What strikes me about this ad is the personalization of the return; something we’ve been trying to get folks to identify with for some time. Again, it has to do with perspective. Returns often are multidimensional, and to solely view them through the lens of time-weighting does them an injustice. Perhaps this piece can serve to wake more folks up to the importance of money-weighting.

p.s., we hope you’ll consider donating to this worthy cause. Go here for the full size ad and details on how to contribute.