SEC Marketing Rule Archives

Performance Perspectives – May 2026 – Why AI Won’t Replace Storytelling in Performance Measurement

by TSG | May 27, 2026 | GIPS, Performance Perspectives Newsletter, SEC Marketing Rule, skill versus luck

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GIPS Verification and SEC Marketing Rule: What Advisers Need to Know

by TSG | May 15, 2026 | GIPS, Global Investment Performance Standards, Investment Performance Guy, performance measurement, SEC Marketing Rule

GIPS Verification and the SEC Marketing Rule: What Investment Advisers Need to Know For many investment advisers, GIPS verification and SEC Marketing Rule obligations can feel like separate compliance frameworks. The GIPS standards are a voluntary global standard...