You may recall that in late March TSG announced that it had discovered a printing error in my most recent book (Handbook of Investment Performance Measurement, 2nd edition), and decided to offer copies at a huge discount ($20 versus the normal $75). The response to this offer has been phenomenal. In addition to single copy sales, several folks have purchased multiple copies for their staff or clients.

During a staff retreat earlier this week, we were discussing this topic, and I suggested that perhaps we should do another announcement. Patrick Fowler, our firm’s COO, suggested that  we say “The Lemonade Stand is Still Open,” which I thought was catchy. Chris Spaulding, a company SVP, our head of sales and my older son, suggested that we donate a portion of the proceeds to Alex’s Lemonade Stand. We all loved the idea, and so decided to donate 50% of the revenue to this very worthy cause.

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. ALSF’s mission is to raise money and awareness of childhood cancer causes, primarily research into new treatments and cures and to encourage and empower others, especially children, to get involved and make a difference for children with cancer.

And so, there are now at least two great reasons to take advantage of this offer. First, you get the book at a huge discount. Second, you will be contributing to a very worthy cause.