Heeding the words of Horace Greeley, we’re going west … with PMAR West!!! 

PMAR West: an idea whose time has come!

I try to be quick to give credit for great ideas, and so I’ll give credit for this one … to me!

Yes, this was my idea. I felt that with the success we’ve had on the east coast with the annual Performance Measurement, Attribution & Risk conference, as well as in London with PMAR Europe, surely we can replicate it on the west coast.

I occasionally speak of New Jersey being the “Rodney Dangerfield of states” (i.e., it gets no respect). Well, when it comes to performance measurement conferences, it seems that the west coast gets no respect. This means that if performance measurement professionals from “out west” want to attend an event, they need to head east! Well, why not bring the program to them?

Starting out with a “star-studded” one day conference!

We’re starting out slowly, with just a one day event, to “test the waters,” so to speak. Given the number of asset owners, asset managers, custodians, and software vendors in the area, we should be able to attract enough attendees to make this event a success, so that it will become, as we plan, an annual conference.

It’s kind of funny: the first few folks to sign up are from the east coast! We obviously have no problem with this, and hope that more will sign up from there, too, as well as perhaps globally, as occurs with PMAR East! But we suspect that most will be from “west of the Mississippi!”

We’ve already signed up five cosponsors: Wilshire, who is our platinum sponsor, along with Bloomberg, Confluence, Norwood Consulting, and Robust Technologies. We are huge supporters of our sponsors, and are looking for a few more to join this group.

PMAR West is something I wanted to implement about three years ago, but we decided to delay it. As you can imagine, a lot of effort goes into arranging such programs. Well, I was able to talk my colleagues into doing it this year. We have an exceptional agenda with terrific speakers: the best of PMAR! We’re confident it will be a tremendous program.

To learn more about PMAR West, please go here!