TSG held its 10th annual North America Performance Measurement, Attribution & Risk Conference last month at the Ritz Carlton in Philadelphia; it was EXTREMELY well received, as evidenced by the comments made by both participants and cosponsors.

We had record attendance (more than 180 attendees in total), as well as a few surprises for everyone:

1) All attendees received a complimentary copy of our latest book, TSG’s Guide to the Performance Presentation Standards (Spaulding, Simpson & Schneider).

2) Participants also received a limited edition commemorative coffee mug, as well as the first ever PMAR football!

3) Two lucky attendees received Apple iPads, and several more received other great prizes for visiting sponsor booths.

4) Those we spent the night at the Ritz Carlton were greeted with some of Philadelphia’s famous Tastykake Tandy Kakes!

Our Battle Royale pitted BNY Mellon’s Frances Barney against Hansberger Global’s Neil Riddles on the subject of Client Reporting Standards, and Neil (who opposes the standards) was victorious.

More details about the event will be forthcoming. In the mean time, if you missed out on attending, or want another “PMAR experience” and can’t wait until next year, please join us in London June 12-13 for PMAR Europe III! As with the North American event, we are expecting record attendance, and lots of fun (of course, PMAR isn’t just about having a good time; there’s much to learn, too!).