Performance Perspectives Blog

Reputational risk

by | Mar 16, 2010

I just posted a dozen tips to choose a verifier and mentioned a couple times the issue of “reputational risk.”

If you don’t think avoiding this risk is important, I have two words for you: Tiger Woods.

The photo’s announcement of Tiger’s return to golf couldn’t avoid including a reference to his extramarital affairs. An individual’s as well as a firm’s reputation should be guarded: you don’t want to negatively impact yours!

Note: The photo is from Reuters and was on the Fox News website

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